Tuesday, April 7, 2009

"All I Want for Xmas is a PSP!" Really??

This is simply sad! Alliwantforxmasisapsp.com is one of the most transparent and pathetic examples of viral marketing the Internet has seen. FYI, the URL (www. Alliwantforxmasisapsp.com) does not have the original blog anymore and is a parked domain. This veiled commercial in the form of a blog was started by two "kids" named "Charlie" and "Jeremy” one of who raps and looks disturbingly old for a kid -- in an effort to entice their parents to buy them a PSP for Christmas. In reality, the site is a blatant and a ploy developed by Zipatoni, a marketing firm Sony hired. This site was so tech savvy to be created by a young kid that people instantly recognized the farce.

This site had it all, complete with text messaging misspellings and overuse of words like "nxt" and "beatz." The cheesy "please buy me a PSP, mom!" fliers are bad enough. Furthermore, the site only uses lower case letters, always references "two" as "2," embraces hip phrases like "here's the deal.”

The entire Blogger and YouTube videos community got mad at this ploy of Sony. Hate blog posts and videos were all over the net in the matter of a few hours. People were mad because Sony underestimated the consumer intelligence and presumed that everything ‘Sony’ would be accepted. You CANNOT Fake it. Watch this video! it clearly shows evidence of this.

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